Last Updated: Feb 10, 2020

Hire the best web page design agency with SEO for SaaS, web, business or mobile applications. Ranking of the best UX designers and consultants in the US (San Francisco, NYC, LA) and Europe.

User experience has been in the limelight for a few years and many companies employ UX designers full time or work with UI / UX design agencies. In 2020, an intuitive user interface (UI) is a must for any digital product, such as a mobile app, website, SaaS, and even business and B2B software.

When the success of your product depends on having a great user experience and great user interface design, and you can’t build your product team right away, your only option is to work with an agency or find a consultant who offers services from design. of UX.

On the other hand, many of the top UX agencies that do excellent work go unnoticed and get new projects only through word of mouth. Knowing that finding the right company can be a huge hassle, I made a list of top experience design firms from major tech hubs in the United States (SF, NYC, LA, etc.) and Europe that specialize in digital products. . and they have worked. with early stage startups as well as Fortune 100 companies.


Top UI / UX Design Agencies – September 2020 Ranking:


Clay is a full service UI / UX design, branding and development agency in San Francisco. Most of your commitments are confidential. They work primarily with Silicon Valley unicorns and Fortune 100 companies. As a full-service digital design company, they do everything from UI / UX for mobile apps and brand identities to marketing websites and business software.

They also partner with the carefully selected Bay Area and global startups to work closely with their founders to bring their vision to life. Clay is one of the few UX design agencies that can take a project from initial idea to finished product and beyond.



Instrument is one of the leading UX and digital agencies based in Portland. The firm designs and creates digital products from mobile applications to websites and communications for the most ambitious brands in the world.

In 2019, they expanded to the East Coast with the acquisition of Brooklyn-based digital design studio ThisAlso, which focused exclusively on product, UX and UI design.

They are famous for their distinctly modern and interactive marketing websites thanks to their ad agency roots and upbringing in UX UI design. As a multifaceted design company, Instrument combines the best parts of a business consulting, creative agency, and engineering firm to deliver stellar work.



IDEO is a global design consultancy with offices in the US, Europe, and Asia, specializing in digital products, services, and UX design. Formed in 1991, it is one of the most influential user experience and product design companies in the industry.

They are the company that invented the design thinking approach, which they have been practicing for decades creating cross-platform websites, mobile apps, business software, and digital experiences with the user in mind. This human-centric UX design methodology made them world famous in the design world and helped expand their offering to organization design and management consulting.



Red Antler is one of the best UX branding and design companies for startups and startups based in Brooklyn, NY.

They only partner with early-stage companies to define and execute the entire brand experience, from strategy and brand identity to UI / UX design and marketing.

Red Antler decided to work exclusively with startups to drive growth and scale through the power of brand and digital strategy. They are the UX UI design agency behind some of the most successful direct-to-consumer startups, such as Casper and Allbirds.



Bakken & Baeck is a digital strategy and UI design studio founded in 2011 with offices in Oslo, Bonn and Amsterdam. By building close relationships with their customers, they build mobile apps and websites from scratch and at full speed. In addition to designing and developing digital products, they are experts in web design, machine learning, and artificial intelligence.

Apart from client projects, they organize a one-day design conference An Interesting Day and a hackathon called Stupid Hackathon. They released their own products, such as the Daylight app and a Wake design collaboration tool, which Vision recently acquired.

The Definitive Guide to UX Design and UI / UX Design Agencies

A comprehensive step-by-step guide on the key principles of user experience (UX) and user interface (UI) design and how to hire the right UI / UX design company for your digital product.


What is a UI / UX (User Experience) design agency?

A UX agency is a design consultancy that specializes in user experience. Those companies can design and build a mobile app user interface, a website, and even B2B software. There are many subtypes of user experience design companies depending on what your primary focus is:

UX research agencies. These companies mainly provide services like user research, competitor assessment, customer insights, workshops, people, and a high-level UX strategy.

UX design consultancies. Most of these companies position themselves as CX (customer experience) experts who research and execute user experiences at all touch points. An excellent option if you want to understand the comprehensive journey of your users.

UI / UX design agencies. These people are generalists who work on an agile process and are primarily focused on the user interface. They usually do just the right amount of research. And then proceed with an iterative process that determines the user experience and UI design, while you test it with users and stakeholders. You can find many of these firms in San Francisco or New York.

Full service design companies. Usually it is a larger agency setting. You will have a dedicated account manager and interact with different teams depending on where you are: researchers, strategists, UX and UI designers, web design experts, developers, and analysts. Some agencies will form an interdisciplinary team that will participate throughout the project operating as a startup.

If you are looking to build a digital product from scratch and only have a few basic requirements, we recommend that you hire a UI / UX design agency that can do everything at a moderate cost. Or, if the money and timeline are out of line, opt for an established full-service design firm.


UX vs UI: What is the difference between UI design and UX design?

Let’s clarify something from the beginning. In the design lexicon, user experience (UX) and user interface (UI) are not the same. It has become a trend to use the terms interchangeably these days. But this is understandable – there is quite a bit of overlap between UX and UI. But erasing what sets them apart is not just a minor oversight, it’s a mistake that can cost time and money.

Worse still, not differentiating between UX and UI can disrupt the smooth flow of the design process and create hiring process issues for UX design companies. If potential employees can’t define their talents on a resume, and web design companies can’t properly identify what they’re looking for, mutually beneficial employment agreements are quickly lost. You don’t want a lower quality design team because of the wrong definition!

While many excellent UX / UI design agencies make this difference clear, we’ve decided to help with a little explanation below.


What is user experience (UX)? More than just visual

The key to understanding user experience (UX) lies in the word experience. UX encompasses the entire experience an end user has from the moment they land on a site or open an app to the moment they leave. It sounds pretty simple. But unlike other elements of digital design that focus on the creative but technical mechanics of visual rendering or back-end programming,

UX is about incorporating user perspective and the subtleties of brand communication into the design. general web. It is the information architecture that systematizes the visual content within the framework of a broader strategy. UX designers are responsible for overseeing this dimension of the design process. Furthermore, they are responsible for effectively incorporating the psychology and perspective of the users. This crucial piece of UX design is based on UX research.

Usually a UX designer does research (or this task is assigned to a UX researcher) to understand the audience the website is targeting, the psychology of these potential users, and how the dynamics of user interaction with the interface in question affects your experience. The UX designer is then responsible for synthesizing this data with the broader vision or intent of the brand to help envision a type of usability that is dynamic and user-informed.


What is the user interface (UI)? Visual and technical

Simply speaking, the user interface (UI) is what you interact with directly in an application or website. It is the sum total of the technical and visual dimensions of web design. This includes images, text, links, color schemes, and even buttons. Whenever a user has a micro-interaction, such as scrolling through a page or clicking something, they rely on these technical-visual components.

While UX cares about the broader experience the user has, the user interface is the structure of the minutiae of the technical aspects within that experience. A quality user interface requires technical knowledge and artistic creativity.

A UI designer embodies the true essence of digital product design. They are responsible not only for putting technical components together to improve overall functionality and usability, but the many creative decisions they make are like pieces of a larger puzzle that unifies the larger vision of design. This more common type of user interface that relies on the graphical representation of commands in the layout is called a graphical user interface.

Voice-based interfaces are also becoming more common. This type of user interface, best known through Amazon’s Alexa, is when voice commands replace screens, graphics and touch points. However, voice-based interfaces are not likely to replace graphics-based interfaces anytime soon.

UI and UX: different, but connected

UI and UX are completely interdependent despite their main differences. In any good digital product design company, the UI and UX teams are in constant communication and interaction. The user interface is essentially the process of putting together the functional technical parts of a larger UX strategy.

But UX also includes the design and functional elements that form the basis of the user interface. So it’s totally understandable how the terms UX and UI have gotten confused. But from now on, despite what UX and UI share, you’ll never mix them again!


Why is UI / UX design good for business?

Customers are pampered with excellent web design and user experiences provided by industry leaders, and they expect the same from any mobile app or website they interact with.

Having an intuitive UX is a critical requirement these days, not an added value or differentiator. If you have an online store or have a mobile app, you need to level up your game UX and make it a priority. Your success depends on it.

People don’t notice a great UX UI design, but they will complain even if your experience isn’t amazing. User experience is a strategic business tool, and if you know how to use it, you will see many positive changes, such as:

Increased sales due to simplified navigation and shopping flow.

More engaged customers translate to repeat purchases and more interactions with your content.

Increased brand loyalty, credibility and recognition, as people are more likely to return if their first experience was stellar.

Reduced training and customer service costs because an excellent customer experience

The top 20% of CX leaders outperformed the S&P 500, according to a Forrester study.

Every dollar invested in UX can generate a return of 100 dollars

User experience design is an intricate combination of tools and processes to manipulate your customers into a nice, easy-to-use product that they can’t stop using. As with any specialty field, you must be a professional to get it right or you can hire one.

You can either hire an in-house designer and build your product team later, or work with a UX agency that has design teams available.


How does UX align with the strategic objectives of a company?

When business stakeholders or entrepreneurs first learn the concept of user experience (UX), they almost always want to know, how does that relate to our bottom line? Our success? Our growth as a company? But the answer is quite simple: a good user experience is a fundamental tool for any company to achieve its objectives today.

Whether a business is selling a product, building an application, or providing a service, the enormous importance of the Internet cannot be expressed enough. The Internet is, in the case of a company that sells a product, the main way of presenting said product to the public, and in the case of an application, the means through which it will interact with its application. Either way, those who interact with them experience both the websites and the apps.

The goal of UX design is to ensure that this experience sits fondly in the hearts and minds of visitors. The better, more efficient, and professional the UX design, the more likely your visitors will become repeat visitors or even customers. This means that UX design, when done well by a professional UX design agency, can help your business expand and grow. This is crucial in helping companies achieve their bottom line, creating a popular and profitable product, service or application.

Another way that UX relates to a company’s strategic goal is that UX design is about understanding the needs and wants of your target audience and incorporating that into the initial interactions that same audience will have with your company. Because UX design and branding are often closely related, the UX design process will really help develop branding with your target audience understanding in mind.

This means that your brand’s goal of finding a place within the consciousness and imagination of your target audience will go through a process of practical refinement during the UX design process itself. The importance of digital platforms in all businesses these days means that UX design must be understood as a component of a broader, holistic, and complete branding process.

At the end of the day, the question should not be “how does UX align with a company’s strategic goals?” But how can you have a company without UX? These days you can’t, so finding the right UX design agency to work for and making the investment is not only a good idea, it is necessary to ensure the longevity and success of your company in our digitized and highly dependent world. Internet.

How to Hire the Right UX Design Agency?

Researching and selecting agencies is just the first step. Once you’ve narrowed down your selections, the real work begins. You will communicate with agencies, have calls and meetings, write RFPs, evaluate proposals, make a decision, and finally sign all the legal documents to start your project. It could easily take weeks, if not months, to reach the goal.

And you should have a solid plan to find the UI / UX design agency that best suits your needs in the shortest amount of time.

To make the agency selection process as smooth and seamless as possible, I’ve put together the FAQs below.


Frequently asked questions: working with a UI / UX web page design agency

A list of common questions asked by startups and established businesses seeking UX design services when hiring a UX design agency or UX consultant.


Q: Is an in-house UX design team or a UX design company better?

A: For companies

For a UX agency based in the US or Western Europe, fees are in the range of $ 150 to $ 250 with a minimum project commitment of $ 50,000 +. You can expect even higher rates in places like San Francisco and New York. Sometimes UX design agencies use weekly rates for a team of designers plus a design director.

Weekly rates depend on team composition and are generally in the $ 7,000 to $ 15,000 range for an average business in the United States.

Q: What do I need to share with an agency to get a proposal for my UI UX design project?

A: You should start by sending an email with a short description of the project without too much detail. Make sure it looks interesting and easy to understand. It will increase your chances of getting a timely response. Once you receive a response, schedule a quick phone call to see if an agency is suitable.

Be prepared to provide more information:

Tell them about your goals, KPIs, and other success metrics. What are you trying to achieve? Designing a new mobile app or upgrading a legacy business product?

Describe the target audience for your product.

Document your product history and how the user experience changed and why. Tell them about the tests and experiments done by users.

Many agencies will ask about a product demonstration to better understand the product – its features, strengths and weaknesses, and opportunities for improvement.

Create a demo account with some details and ask them to create a new account to see the first experience.

Gather all available product documentation on existing UX and UI, such as user stories, product roadmap, research materials, and other requirements.

Provide access to your analytics (or export data) and any other tools used to collect quantifiable data.

Finally, create a project brief to summarize the project and your expectations: overview, objectives, requirements, budget and schedule, proposal guidelines. Make it sound friendly because the agencies hate and scoff at RFPs that are too official.

Q: Should I hire a big design company or go with a boutique UX company?

A: It depends on your goals and budget. Many large companies only want to work with high-profile UI and UX design agencies (and especially branding), mainly because of their reputation and experience with other big brands, but also to eliminate any risk.

You will likely get a team of an account manager, a project manager, and a creative director. They will assign as many people as possible and expect you to pay for their time. You will actually see your product design manager once or twice during the project, and most of the work will be done by interns. This is how big agencies operate.

Also, you will pay an additional premium for your brand. Sometimes working with a legendary San Francisco or Silicon Valley-based firm, like IDEO or Frog Design, which pioneered user-centric design, can be beneficial for marketing, but for the most part, it’s just one. waste of money.

Companies who choose to engage with smaller boutique UX firms do so for a few reasons:

Smaller firms are less spoiled with big-name clients. They are hungry for projects and do everything to get the best result possible.

They have less overhead because they don’t need to support an army of managers and other supporting personnel.

They provide a more personalized approach. You’ll be interacting directly with UI/UX designers and design directors without unnecessary extra layers of management.

They are more willing to integrate with your in-house development or product resources and become a design extension of your team.

You will likely spend less and get your project done faster with more considerable attention to detail and better quality. However, you may run into some organizational issues and hiccups — a lead designer quitting the agency or a project manager escaping to Bali searching for inner peace.

Q: Is it better to work with a local UI/UX design agency?

A: The short answer — local is always better. I’m not against having some remote resources on the project, but I’m a firm believer that UX design projects can not be done 100% remotely. Here’s why:

Nothing can replace in-person digital strategy workshops and white-boarding sessions. And usually, most key UX and UI decisions are made this way.

Key people on the project from an agency’s side need to understand the cultural nuances of the country and industry genuinely. There are many peculiarities in the US that Europeans don’t have. And most Asian cultures are a mystery to Western people.

User research and testing are often done in person at a usability lab or a user’s workplace. It requires some local presence or expensive travel.

Finally, working with a local agency means you can always come to their office and have an honest conversation when something goes wrong.

Many agencies have offshore production teams. It is fine (and can even save you some money) as long as key people in charge of UX strategy and product design are local.

Q: What process should I expect from a UX design company?

A: UI/UX design process is flexible by its nature and usually defined by project details and your needs. Many agencies have a process similar to the Design Thinking framework, which may look something like this:

Discover. It includes interviewing key project stakeholders to better understand their vision and requirements as well as transfer knowledge. Some firms will also interview your users, run surveys, or carry out other user research activities. They will analyze your competitors to understand common UI/UX patterns and industry best practices.

Digital Strategy & Design. The design process begins with defining the information architecture, exploring UX, visual design, and branding ideas as well as crafting a content strategy. The result is the UI/UX design concept that covers the critical aspects of future user experience and defines the design approach going forward.

In the enterprise world, a term digital transformation is quite popular, and it usually means modernizing a legacy software solution.

Execute. Once the design concept has been established, the UI and UX design production start. It includes mapping out the core user flows, creating wireframes, and then designing the user interface (UI) of a mobile app or website. A competent UX agency will always involve users and project stakeholders throughout the product design process by conducting continuous tests using clickable prototypes and then incorporating that feedback.

Often, the final deliverable is an overarching style guide that defines all UI/UX design and branding aspects. It also serves as a practical guideline for ongoing product development.

Q: Where can I find more UX/UI design companies online?

A: There are lots of lists of top UI/UX design agencies, and you can easily spend days just researching. While most of them are garbage, there’s the one you can trust called Clutch (and their publication The Manifest). They do phone interviews with agencies’ past clients and conduct industry research. You should also check out different design communities like Dribbble or Behance.

More thoughts on hiring a great UI / UX design agency

User experience (UX) has become one of the most crucial parts of a wide range of business aspects, including products, websites, services, applications, etc. The User Interface (UI) is the same as required, if not more important, because UX ultimately depends on it. The modern market has quite a few UI / UX design agencies, serving almost any company in any niche.

How do you find a design company that is perfect for you, considering your business goals, message, technical requirements, etc.?

Define the goals you want to achieve

Perhaps one of the most efficient ways to find out which UX company is best suited for your business is to define the results you hope to achieve when the project is complete. What exactly do you want the UI / UX design agency to deliver for your business? The more specific you can identify your end goals, the easier it is for you to evaluate potential contractors.

A proper UI / UX design agency will ask you about this when you start discussing your project with their representative.

At the very core of a UI / UX design agency’s core powers is its expertise in conducting research and obtaining crucial information from it. Creative UI / UX designers also use their out-of-the-box thinking on this core aspect. Businesses should be wary of digital marketing companies that claim to provide UI / UX design services, but primarily focus on the artistic side of a digital product.

When it comes to reviewing references, be sure to go beyond the information posted on an agency’s website and reach out to people or businesses who have engaged with the UI / UX design agency you are considering hiring. A trusted UX consultant will easily provide you with such references if you request them immediately. And while you will never get the contact details of a client who has had a negative experience with the agency,

you will be able to talk to people who have worked with them and who can give you insight into their strengths and weaknesses.

This is arguably the best way to find out if your business can get along with the UI / UX design company of your choice. Organize a half-day digital strategy workshop with the shortlisted agencies. This workshop should focus on business goals and how they translate into UX and UI goals, thus giving you a useful result at the end of the day.

There are two ways of working with a UX design agency — onshore and offshore. Each of these ways has its advantages and disadvantages. But it mainly depends on how quickly you want your project to be completed, how closely you want to work with the design firm, and your budget. Working with an offshore UX agency is an excellent option if your budget is tight. Most companies work with creative agencies located in India,

Philippines, and Pakistan since the cost of their UX design services is the lowest, and they ensure a quick turnaround. But, the time difference will make it harder for you to keep an eye on the process and introduce any possible changes to the project. Also, the quality of the end product usually matches the price paid.

Local design agencies are always better

Onshore companies are the best choice if you have a sizable budget and are ready to go hand in hand with the agency throughout the product design process. Working with an onshore UI design firm will provide you with an unprecedented insight into your target audience and possible solutions to your problem. Because the agency is from the same country or even city (which is a perfect match by all means), its team will have a better understanding of your market niche and what to look at during the research phase. You can always reach out to the design team and get an update on your project.

In the US, the San Francisco Bay Area is the heartland of UI/UX design and tech industries. Design agencies from San Francisco and surrounding areas will have an up-to-date understanding of the modern design trends and make sure their teams are on the frontline of the UI/UX design niche.

Why is great web page design important?

It’s common knowledge across all industries that if you run a business, having a web presence is essential. Social networks play a key role in this presence — applications like twitter and Instagram help promote and circulate information without the costly investment traditional advertising methods require. Yet some up and coming businesses are taking this social media-centric approach too far and their businesses are suffering the consequences.

They’re starting to question whether having a website is worth it. Some businesses are using minimalistic, one-page sites — called a “landing page” — with only a few pieces of essential information instead of a fully designed website. But don’t let this trend fool you — it’s a mistake! Minimalism as an aesthetic is good, but rejecting the importance of a website for the business is not. An excellent, professionally designed website is a critical piece of any business’s larger web presence and overall business strategy. The reason is — a well-designed website has proven to convert web visitors into long term, loyal, repeat customers.

First and foremost, good web design is about more than just nice images and color palettes — it’s about curating the experience of visitors. This is called the user experience or UX for short, and its creation is called UX design. This aspect of website design takes into consideration the particular wants and needs of your target audience as well as the overall vision of your company and incorporates them into the design strategy. How a company wants to be understood by those who interact with the website informs how user experience design is done.

User interface design is the more technical aspect of the user experience design — it is how the detailed mechanics of the user interface are put together. When UX and UI design are executed well on a website, users will be far more likely to return to the site. The simple reason why is their experience will be curated to meet their reason for visiting the site in the first place. This is the overall goal of any business’s web presence and web strategy — to convert visitors into customers.

Good, professional web design also provides web visitors with a range of emotions. For one, if a website’s usability is designed well, and a visitor is able to swiftly and easily find what they’re looking for, then their emotional response to the site will be positive. This simple, positive emotional association has been proven to help convert visitors into customers. The purpose of a website is therefore not only to provide information but to have a visitor’s first interaction with your business be a wholly positive one that will make them want to return.

Unlike social media, where a visitor’s experience with your business is mediated by the application itself, a website is more intimate and provides the user agency to explore on their own terms. Having a well-designed website is critical to increasing customer conversions and helping your business grow.

FAQ: Finding a design and marketing agency

A list of common questions asked by clients when hiring a San Francisco or Silicon Valley-based web design company or creative agency.

Q: How much does a website cost in 2020?

A: The most crucial aspect of any modern business is a professional website that accurately represents your brand. According to research, a website can help business owners boost their revenue by about 45%. Either way, when it comes to getting a site, people are often confused about how much it should cost. Should you build it yourself, or should you invest thousands of dollars in it by hiring a digital agency?

We won’t spend time on DIY site-building platforms because this is not a good option for a professional website. So, let’s try and clarify this crucial matter.

Offshore website design firms

Hiring an offshore website design company is one of the cheapest ways around with costs ranging from $6 to $70 per hour if you hire someone from India, Eastern Europe, or Latin America. One thing about offshore options is that you always have to be on a lookout, making sure you’re getting the quality of results and service you except. A regular website with 3–5 pages would cost between $15,000 and $20,000. Therefore,

if your site needs more pages and will altogether be more advanced, you will have to dedicate somewhat between $45,000 to $60,000.

Creative agencies based in the US and Western Europe

Hiring a Western creative company to build your website would cost from $150 to $300 per hour, with creative agencies from Los Angeles, New York City, and San Francisco having the highest price points. With those hourly rates, even a simple site would typically end up costing at least $100,000.

And, depending on the complexity of its design and development, this number could quickly soar to $1 million and beyond.


Q: How much do web page design firms and creative agencies based in the San Francisco Bay Area charge for their services?

A: If you start googling the information about website design costs, you will end up with estimates of about $5,000 when hiring a freelance web designer and about $25,000 to $40,000 when hiring a professional web design agency. Although these numbers correspond to the data regarding offshore digital agencies from Eastern Europe and India (with India having lower prices) when it comes to companies in the United States, and the San Francisco Bay Area, in particular, the costs are significantly higher.

Life in San Francisco is one of the most expensive things in the world today. Add that to the fact that local design companies want to get their hands on the best web designers in the world, whose annual salary can make it to almost $0.5 million a year, and there you have it — some of the highest web design costs in the industry. Hiring a creative agency could cost you as much as buying a house, if not more.

This often leads to misunderstanding between San Francisco web design companies and startups, who don’t expect to get a $400,000-$500,000 bill for their site after reading a couple of articles about paying no more than $50,000 for a high-quality website. But, even so, working with a website design company based in San Francisco is a very reasonable thing to do, since these agencies have an incredible grasp of local nuances and industry subtleties like no other company in the world.

Q: How long does it take to create a website?

A: In short, it depends on a wide range of factors. But, let’s take a look at creating a relatively simple website. Let’s say it has several pages, including the home page, about page, product page, contacts, careers, and maybe a few other simple pages. Let’s pretend that you are the person hiring a web design agency for this task.

First of all, you will need to provide a digital agency with a design brief that includes all the details, including the project goals and objectives, design references, and metrics. They will consider and study them carefully and then create an action plan, which you will need to approve. This process is called project discovery and typically takes up to 2 weeks.

After that, the agency will start designing and building the site, which usually takes 8–10 weeks. At this stage, you will go through several website mockups, making adjustments and adding things (or removing them). Once approved, the agency’s development team will create HTML/CSS for all designed pages and set up a CMS of your choice.

At the next stage of website creation, you will go through final revisions along with the digital agency team and ultimately launch the site. This period typically takes up to 2 weeks. Of course, the phases mentioned above can be shorter or longer. Depending on the complexity of the website, it may take up to 4 months, which is 16 weeks. At times, it may take even longer than that.

Q: What is the web design process?

A: It is relatively easy to tell if a web design company is competent. You just have to look at their web design process. Digital marketing agencies that are at the top of the food chain tend to team up with their clients. They are also very transparent about all their actions when working on a project. To be clear, a typical web design process generally consists of the following steps:

Discovery. Any reputable web design company in the San Francisco Bay Area starts a project with a series of workshops with the client to gain a proper understanding of their goals, determine their target audience, transfer knowledge, audit their current website ( if there is one) and Get all the project requirements in place. A creative agency often allows its user researchers to interview client clientele to get a clearer idea of ​​their needs and wants.

Investigation. This stage typically involves an in-depth analysis of competing websites, as well as general research of the industry and current design trends. This is when web design agencies generate extensive reports that include best practices, their tips, and mood boards for design inspiration.

Wireframing and User Experience (UX) design. In 2020, a good web designer has to be primarily a brilliant UX designer. Any creative agency has at least one usability specialist on staff. Today’s websites have the user experience as the main focus, rather than a simple visual representation. With this in mind, a web design agency that you hire should create a sitemap and customer journey map to define the navigation and information architecture. After that, the website design team will usually develop wireframes for each page to identify the content structure and key layouts.

Some design companies will test website wireframes on real users, so they can get a clearer perspective on how users are going to act before going too deep into the design process;

Visual design concept. Although the previous phase focuses on interactions and user experience, this stage of the web design process is completely all about aesthetics. At this point, design agencies look in various directions in terms of the appearance of the website based on their brand identity and their research data. Some agencies also show their concepts to their clients’ audiences to see which one resonates best with them;

Design production. As soon as the visual and wireframe design concepts are completed, digital agencies head to the production phase of the design. This is when the website design company creates final animations, illustrations, design mockups, and responsive web design mockups to jump-start development;

Writing and content creation. Creating quality content is just as crucial to a successful website as great design solutions. If you want to get the best content and copywriting possible, you have to understand what you want your site to communicate to your audience accurately. A creative agency will spend time discussing ideas and solutions with you before getting the final copy created for your website;

Development. First, the web developers will take all the designs created and then convert them to CSS, HTML and JS code. You may want to add something new to your site or manage existing pages without getting help. In this case, you will need to implement a content management system (CMS) for your website.

However, since this article is about web design and digital agencies, we are not going to take a detailed look at the web development phase. Either way, any web design agency in the San Francisco Bay Area will ensure that all design concepts and solutions are implemented in accordance with the approved designs.

Q: How do you search for reputable San Francisco web design agencies on the web?

A: Because webpage design is one of the most prolific areas of digital design, there will be no problem in finding trusted digital marketing specialists and companies in various communities. You may also want to search among award winners and particular nominees. There are also websites, like Behance and Dribbble, which are mostly databases comprising the world’s best freelance designers and digital agencies, along with their actual portfolios.

Top San Francisco and Silicon Valley web design companies and creative agencies also tend to submit their best projects to various web design awards as they want to gain recognition within the industry. Among other awards, you may want to check out Awwwards, CSSDA, International Digital Emmy Awards, The FWA, and Webby Awards.

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