Search engine optimization (SEO)

 
Search engine optimization- SEO Basics Guide
As you can see, the foundation of good SEO starts with ensuring crawling  accessibility and goes from there.Using this beginner’s guide, we can follow these seven steps for successful SEO:
 
  • Tracking accessibility so engines can read your website
  • Attractive content that responds to the search engine query
  • Keyword optimized to attract search engines and engines
  • Great user experience including fast loading speed and engaging user experience
  • Share-worthy content that wins links, quotes and amplification
  • Title, URL and description to get a high CTR in the rankings
  • Schematic fragment / markup to stand out in SERPs
We will spend time on each of these areas throughout this guide, but we wanted to present it here because it offers insight into how we structure the guide as a whole.
 

How search engines work: crawling, indexing, and ranking

As we mentioned in Chapter 1, search engines are response machines. They exist to discover, understand and organize Internet content in order to offer the most relevant results to the questions that search engines ask.
To appear in search results, your content must first be visible to search engines. Arguably the most important piece of the SEO puzzle – if your site can’t be found, there is no way for it to appear in SERPs (search engine results page).
 

How do search engines work?

Search engines have three main functions: Tracking: Search content on the internet, check the code / content of each URL you find.
Index: Store and organize content found during the crawl process. Once a page is in the index, it is running to display as a result of relevant queries.
Ranking: Provide the pieces of content that will respond best to a search engine query, meaning that the results are ordered by most relevant to least relevant.
 
What is search engine crawling?
Crawling is the discovery process in which search engines send a team of robots (known as crawlers or spiders) to find new and updated content. The content can vary, it can be a web page, an image, a video, a PDF, etc., but regardless of the format, the content is discovered through links.
 
Googlebot starts by looking for some web pages and then follows the links on those web pages to find new URLs. By jumping through this link path, the crawler can find new content and add it to its index called Caffeine, a massive database of discovered URLs, which will then be retrieved when a search engine searches for information that the content of that URL is a good one. party for
 

What is SEO or Search Engine Optimization?

SEO or Search Engine Optimization means “search engine optimization”. It is the process of getting traffic from “free”, “organic”, “editorial” or “natural” search results in search engines.
All major search engines, such as Google and Bing, have top search results, where web pages and other content such as videos, images, or local listings are displayed and ranked based on what the search engine considers most relevant to users. Payment is not involved, as is the case with paid search ads.

VIDEO: SEO explained
New to SEO? Get started with this quick and easy-to-understand video on search engine optimization. It will quickly cover the basics:
Search Engine Land worked with Common Craft to produce this video.

More SEO Tips for Beginners
For more basic but in-depth advice, our Periodic Table of SEO Success Factors introduces you to all the key concepts you need to know, including on-page SEO elements, off-page SEO, as well as “toxins” or elements to avoid. We also take a look at the emerging search optimization verticals:

Local search
Image Search
Video search
Voice search

SEO Guide for Search Engines
Complementing the table, Search Engine Land’s Guide to SEO explains the search ranking factors in more depth. It also features tips and suggestions from SEO experts on how to implement them for greater visibility and higher ranking in organic search results.

The links to each chapter of the SEO Guide are shown below. The chapter links at the bottom of each make navigating the guide easy.

Daily SEO news and expert SEO advice
In addition to daily news from our editorial staff, Search Engine Land publishes daily articles from expert contributors covering SEO issues primarily from a trenches perspective.

Browse the SEO channel to find the latest SEO news and expert columns. Sign up to receive the daily email newsletter from Search Engine Land with a summary of search marketing news and exclusive analytics and information.

Search Engine Land SEO Library
In addition to covering SEO in general, Search Engine Land also has search engine optimization areas specifically for major search engines:

Google SEO
Google algorithm updates
Google search console
Bing SEO
Also within our library is the How to: SEO section is dedicated to practical tips and tactics on search engine optimization.

We also have subcategories, which include:

SEO: general
SEO: content and writing
SEO: tracking and robots
SEO: domains and URLs
SEO: duplicate content
SEO: link building
SEO: mobile search
SEO: redirects and mobile sites
SEO: spam
SEO: Sitemaps and submission URLs
SEO: titles and descriptions
We also cover technical SEO topics, including a continuing series of developer SEO.

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