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Types of digital marketing.

Digital marketing spans a massive network of digital touchpoints with which customers interact frequently. To properly utilize each of these channels, you need to understand each one.

Paid search.
Paid search — also known as pay-per-click (PPC) advertising — typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and can be tailored to appear when certain search terms are entered.

Search engine optimization (SEO).
SEO is the process of optimizing the content, technical setup, and reach of your website, so your pages appear at the top of a search engine result page for a specific set of keyword terms.

Content marketing.
Effective content marketing is not outwardly promotional in nature but serves to educate and inspire consumers looking for information. When you offer content relevant to your audience, it can establish you as a thought leader and a trustworthy source of information.

Social media marketing.
Social media is everywhere, so your business must be active on several platforms. However, the key to effective social media marketing goes far beyond simply having a few social media accounts.

Email marketing.
After over two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox.

Mobile marketing.
Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This does marketing on mobile incredibly important — two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week — but mobile is also very nuanced considering its intimate nature.

What Are the Benefits of Digital Marketing? Having a strong digital presence will help you in multiple ways:
  • It will make it easier to create awareness and engagement both before and after the sale
  • It will help you convert new buyers into rabid fans who buy more (and more often)
  • It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
  • It will shorten the buyer’s journey by presenting the right offers at the right time

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